TRADEMARK
Trademark is a com any’s unique symbol, which makes the company distinguish from any other similar business and, in essence, the registration of a trademark in the Trademark Register ensures its uniqueness.
The mark must be perceived by the average consumer as indicative of the product’s origin that aims to distinguish (i.e. it performs a function of origin).
In essence, by registering the Trademark, the company ensures its uniqueness in the market and protects the name and reputation it has built. Indicatively, as trademarks can be registered:
• Words ( provided they have discretion and potency) • Names of natural persons, names of legal persons, pseudonyms, illustrations • Designs • Letters • Numbers • Colors • Sounds, including musical phrases • Shape of the product or its packaging • “Advertising slogans” (slogans)
Trademark Registration of a company is an act of securing its share capital. The Trademark, in other words, is the com any’s “name” or identity that declares its readability and, in fact, by registering a trademark, the com any’s uniqueness and reputation are ensured.
Trademark Registration depending on the scope of trademark protection can be implemented at three levels: National, Community or International.
Trademark registration is a necessary process for any business, because the trademark is considered to be the “vehicle” through which any business is established and becomes well-known to the general consumer public.